How to Choose the Right Fonts for Your Brand?

Nowadays, graphic design, logo design, and banner design have gained a lot of importance in the case of brand recognition and promotion. In this context, choosing the right font styles for showcasing these 3 designs has also become crucial. People cannot randomly choose any font style and match it with the design to make it a brand logo or banner.

A lot of aspects need to be considered when it comes to choosing the right font style. For example, you have come up with a great brand logo and banner design, and the only thing left to attract attention is fitting fonts in them. However, you are lethargic in choosing font styles and you go for the most general one. Then that will cause a huge loss for the brand as it will not be able to get the recognition that it deserves.

Adding Value to Brands through Font Style:-

An appropriate and suitable font style can add great value to a brand and make it recognized worldwide. However, if a suitable font style is not selected for an amazing logo or banner, then all the efforts of the artists may go in vain.

Fonts play a very important role in making brands reach huge audiences. This is because once the logo or banner attracts the attention of the audience, it is the right choice of font style that keeps them engaged for a longer time and convinces them to purchase the products of that brand. So, the right choice of fonts is very crucial to make a brand well-known and widespread.

Choosing the Right Fonts for Your Brand:-

There exist a lot of ways in which the right font style can be chosen by the designers. Some of the crucial ones among them can be listed in brief as follows –

• Identify the Purpose of the Brand:

The first step to choosing the right fonts would be to recognize the core idea and purpose of the brand. This will make it easier for you to sort the font category and search for all the fonts that lie in that category.

• Research for Suitable Font Categories:

Research a lot and select all the font categories that suit the message and purpose of the brand. As you start looking for more and more fonts, you will first realize what not to look for in the font and ultimately get an idea of what is required.

• Shortlist 4-5 Font Styles:

From the categories that you are researching about, select 4-5 font styles and shortlist them separately to try them out one by one with the design later. This will give you a brief picture of what you are expecting from them and what you will be getting in return from the fonts.

• Try Out the Shortlisted Fonts for Readability & Visibility:

To see whether the fonts that you have shortlisted are readable and visible, try them out one by one & compare them. Making different slides and then comparing them all at once would give you a much clearer picture.

• Finalize the Most Suitable Font Style:

Once you have tried out and compared all the suitable font styles, keep shortlisting them from 5 to 4, then 2, and then finally, select the most appropriate font style.

By implementing the above ways of choosing the right fonts for your brand, you can get the best results. However, for implementing any of these ways, practice and continuously experimenting with different styles is crucial. Giving up and selecting any random font is not at all an option because that may not give you the expected results and ultimately cause huge disappointment in attracting the audience’s attention.

FAQs:-

1. What are the ultimate parameters for choosing the right fonts for your brand?

Understanding the brand purpose, researching the font categories, shortlisting the topmost font styles, trying out the shortlisted fonts, and then finalizing the best font are the ultimate parameters for choosing the right fonts for your brand.

2. Are there things that are a big ‘NO’ when choosing fonts for your brand?

Selecting any font style vaguely and solely based on its appearance is a big ‘NO’ when it comes to aligning appropriate fonts with the designs. The first step should always be understanding the core of the brand so that effective choices can be made.

Conclusion:-

It is quite clear from the article above that logo and banner designs & font styles go hand in hand. One is incomplete and unrecognized without the other.

That is why special efforts should be given to select the right font style according to the message that the brand wants to convey and its purpose of being formed.