How to Pair Fonts: A Beginner’s Guide to Typography

Typography is the art of putting words in the right type of font style to bring special effects to it and get amazing results. However, along with using the best font style, combining or pairing fonts is also an art that is unmatchable when done rightly and thoughtfully.

Combining 2 brilliant fonts and making a new style out of it is surely a treat for the brands to become popular and get recognition.

The art of appropriately combining 2 different fonts to make a unique blend is called pair fonts. With the help of pair fonts, customization of designs and ultimately the brands can be done effectively. Pair fonts have one of the most important aspects and that is dual effect. When 2 contrasting fonts are combined, the superior sides of these 2 are brought together to get a much more dominating font style. Let’s explore more about pair fonts in the following blog.

What are Pair Fonts?

Pair fonts are the combination of 2 different types of fonts to become a unique and new font style. With the help of pair fonts, designs can be given a new and innovative face without being plagiarized with the other designs and fonts. Pair fonts are a very popular type of customization technique in typography and that is why a lot of designers are choosing them for their designs quite frequently now.

In typography, pair fonts have gained huge importance due to their swift and efficient adjustment in all types of designs. For example, if the background or design of a brand is very strong and influential, then using a strong style for headings and a recessive font style for the rest information will leave a great impact of the brand on the audience.

Ways to Effectively form Pair Fonts –

Following are some important and very effective ways in which pair fonts can be formed and combined together:

• Contrasting fonts work best together and leave a strong impact on the designs and the background. These are best for impactful brand logos, banners, and other products used for digital & manual marketing.
• Knowing about what the brand represents and its core purpose is important to decide which fonts need to be chosen.
• The difference between some font styles is a very thin line. For example, sans-serif and serif fonts are very thinly differentiated, and considering this properly will help best in properly combining them together.
• Limiting the number of fonts used is very crucial. Consider using only 2 or a maximum 3 strongly supporting fonts together and don’t go for overly combining multiple fonts.
• With the help of the above ways to combine fonts and pair them, people can get very contrasting and interesting results. Using these pair fonts for the designs can give reliable results to both the designer and the brands. Also, standing out in the market and spreading their own influence becomes much easier for the brands by combining topmost and trending pair fonts with innovative backgrounds and designs.

Frequently Asked Questions –

1. What is the need to use Pair Fonts in today’s designs and backgrounds?

To bring a special touch and effect to both the designs and the background, pair fonts are nowadays preferred much more as compared to normal fonts. Combining 2 different or contrasting fonts together brings a lot of emphasis and creativity to the design and attracts the audience right at first sight.

2. How to know whether the Pair Fonts are appropriate or not?

To know whether pair fonts that you are combining are appropriate or not, you can implement 2 methods. The first one is to review your combinations from time to time and try to make new combinations for comparison. Another way is to get client and customer reviews for the combinations you have made and the design results that you receive through it.

3. What are some of the common mistakes that designers make while pairing fonts?

Designers usually tend to make some common mistakes while pairing fonts which leads to disturbance in their designs. These mistakes are: combining two or more fonts together and stuffing them in the designs and choosing too similar fonts together and choosing too similar fonts together and causing resembling results. Contrast combinations of fonts result best and more appropriate as compared to similar font combinations. Also, not more than (very rarely 3) fonts should be combined if you want to attain clear visibility of the fonts, designs, and background equally.

Conclusion –

The above blog explains the meaning of pair fonts, how to use them effectively, and what needs to be avoided to get effective pair font results for your designs in detail. Considering these factors properly will give responsible results to people and make their brands & designs stand out in the market and among the huge crowd of brands for sure.