The Role of Fonts in Accessibility: Designing for All Users

Fonts and typography have played a very major role in the uniqueness of designs and improved brand recognition for the past years. This is because of the impact that a single font can leave on people as compared to multiple designs made for that brand.

Typography is a form of expression of emotions, thoughts, and ideas in a way that the message reaches the audience in minimum written words. Various typography designs and styles are used to make the fonts much more trendy yet understandable. Also, with the help of fonts, not only brand recognition is possible but great improvement in the brand accessibility is possible.

How do Fonts increase the Accessibility of Brands?

Increasing the accessibility of brands is one of the major tasks that fonts have done in the past years. Following are some helpful ways in which fonts can increase the accessibility of the brands:

• Makes Brand Logos and other Information More Readable –

With good fonts used in brand designs, the readability of brand logos and other information increases to a much greater extent.

• Develops a Strong Brand Identity –

Fonts help in developing a strong brand identity by aligning with the designs and making them stand out among the other brands designs in the market.

• Complete Control over the Customization is received –

Brands can receive complete control over the customization of their brands according to the demands and expectations of the customers. Also, considering customer requirements as a top priority becomes easier.

• Shows the Brand’s Commitment towards Customers –

Using fonts helps in making customers understand their inclusivity in the brand and this gives them a sense of security and proof of the brand’s commitment towards them.

If the above ways are considered properly, then the accessibility of fonts will be amazing and completely up to the mark. Your designs that align with the fonts the best will have no issue in being considered one of the topmost among the audience within no time for sure.

Frequently Asked Questions –

1. Have brands become much more unique and accessible with the help of fonts?

Yes, when fonts are being used in brands, they become much more identical and up to the mark. That is why their accessibility and uniqueness also increase to a much greater extent. Also, using custom fonts in the designs brings impeccable impact as compared to the normal fonts.

2. What are the main characteristics of accessible fonts?

The main characteristics of accessible fonts are: very simple and clear to understand, consisting of contrasting features such as background & font color, and enough space and weight of the fonts. All these characteristics combine together to form the best and most accessible fonts for designers to use.

3. What are the 2 main rules and regulations imposed on accessible fonts?

The 2 main rules and regulations imposed on accessible fonts are: the Web Content Accessibility Guidelines (WCAG) and the Americans with Disabilities Act (ADA). Both of these acts don’t have a specific font requirement, however, people should make sure to follow its rules properly.

Only those websites that follow these guidelines and make their content & fonts accessible to disabled people stand a chance to rank on the platforms.

Conclusion –

Fonts that are accessible are such a treat for the designers and brands to use to create an impact of their brand and designs on others. Attracting a huge audience base becomes much easier with the help of accessible fonts and that is why they need to be considered as the topmost priority by today’s generation.

Also, another aspect of accessible fonts that makes them relatable is their perfect alignment with the latest trendy designs and backgrounds. Multiple color contrasts have been introduced today and the best way to use typography on them is with the help of custom fonts for sure.